The area around Yoshino in Nara Prefecture is famous for kuzu, a starch made from Japanese arrowroot. Morino Yoshino-Kuzu Honpo has been making kuzu powder and sweets since 1616 and it is a must eat if you are anywhere near Nara.
If you ever visited the food section of a Japanese department store, you might have been overwhelmed by the impressive amount of Japanese sweets and like me, you might not have any ideas what they taste like.
Japanese confectionery is a world of its own and Toraya seem to be holding a special place in the hierarchy of high end sweet makers. Before coming to Japan, the only Japanese sweet I knew were the Pocky sold at a Korean import shop. I think Toraya was one of the first quality wagashi I tried.